The University of Pretoria’s campus radio station, Tuks FM, captivated listeners with a dynamic on-air spectacle, revealing a surprising rebranding as UP FM. This bold maneuver, executed with finesse and spontaneity, exemplifies Tuks FM’s dedication to innovation and creativity within the ever-evolving landscape of radio broadcasting.
In a remarkable turn of events, even the station’s staff were caught off guard by the impending change. With merely three hours’ notice, the station manager unveiled the secret plan, which entailed Tuks FM overhauling its on-air imaging and logo to align with the new identity of UP FM.
Station Manager Lwazi Mpofu emphasized that this bold move underscores Tuks FM’s commitment to pushing boundaries and embracing unconventional approaches to engage its audience, thereby maintaining a competitive edge in the dynamic radio market
“We believe in thinking outside the box and pushing the limits of creativity,” said Mpofu “The decision to rebrand as UP FM for a day was a bold move aimed at generating buzz and sparking conversations about Tuks FM. We wanted to showcase our ability to innovate and captivate our audience in unexpected ways.”
Tuks FM’s reputation for innovation and originality has long been recognised in the industry. As a campus radio station, Tuks FM embraces its unique position to experiment and constantly evolve, keeping its audience engaged and entertained. The feedback on social media following the rebranding stunt reaffirmed the enduring resonance of the Tuks FM name and brand with its loyal listeners.
“Being in the campus radio space allows us the freedom to be truly creative and explore new avenues to make our brand stand out,” added Lundi Cavernelis, Tuks FM Programme Manager. “This on-air stunt was just one example of our commitment to delivering dynamic and compelling content that resonates with our audience.”
“As Tuks FM returns to its original branding, the station reaffirms its dedication to delivering innovative, engaging, and diverse programming to its listeners,” said Mpofu.
“With a renewed sense of energy and creativity, Tuks FM looks forward to continuing to captivate audiences and cementing its position as one of the leading campus radio broadcasters,” added Mpofu.
